
written in 1997 by Emily Graham
Just days into his new job as executive director of the Automobile Alley Main Street Program, Jay Swearingen can already see it will be different from any job he's had before.
On the plus side, there's a large number of board members and merchants that volunteer hours, making his job easier and keeping enthusiasm for the revitalization program high.
"Generally, the Main Street boards have a board of directors that meet once a month and that's about it and the program manager does everything," Swearingen said. "Our board spends a lot of time, a lot of volunteer hours." The downside, if there is one, is that Swearingen has much, much to do.
The Auto Alley Main Street program began in 1996 under the leadership of Devery Youngblood, who left early this year to work as the manager of the MAPS investment program for the Greater Oklahoma City Chamber of Commerce. "There's a huge amount of support for not just downtown revitalization, but a huge amount of support for Automobile Alley," Swearingen said. "This strip of Broadway has been talked about for a long time.
They call it the front door of downtown. You have to go through Broadway to get just about anywhere downtown."
Swearingen, 30, came to Automobile Alley from the historic preservation and downtown revitalization program in Irving, Texas. He previously worked as executive director of the Texas Main Street program in Bay City.
The Automobile Alley district includes the area surrounding Broadway Avenue, from NW Fourth to NW 10th streets and from Centennial Expressway to the alley between Broadway and Robinson. The stretch of Broadway Avenue serves as a main artery in and out of downtown. From the 1930s to the 1950s it was a hub of car dealerships and related businesses. While some auto-related businesses remain, most buildings hold offices or retail businesses. Others stand vacant.
In the approaching weeks, professional window displays will be placed in some of the vacant buildings. Board member Chad Huntington, head of the design committee, organized the project with Dillard's Department Stores. Also in the approaching months, an extensive street scape program will replace cracked sidewalks, nondescript intersections and add greenery to the route. "We want to make sure that everybody knows that it's safe to walk down here and it's attractive to walk down here," Swearingen said. "There's a perception that it's unsafe in downtown. I don't think it's fact-based, but there is that perception that we have to battle."
Current projects on the alley include the redevelopment of the St. Nicholas Hotel building, which burned in a fire last year, and the construction of a BancFirst drive-thru branch at the Magnolia Petroleum Building, where the Automobile Alley group has its office.
Swearingen said he hopes the efforts of Automobile Alley will work together with the development of MAPS projects and private business in Bricktown to revive the city's center. While Bricktown has established an entertainment district downtown, there remains a need for residential developments, according to Swearingen, who has moved into one of downtown's few residential developments near his office. Many buildings in and near downtown could be remodeled for residential use, Swearingen said, noting that Automobile Alley could provide support businesses, such as repair shops, florists and grocery stores. "We hope that if that is a potential market, that Automobile Alley is on the cutting edge of making sure that our buildings are attractive as possible for people that are going to come in and develop for that," he said.
"The first job of any downtown revitalization program is getting the people down there. If you build it they will come." Finding new uses for the old buildings is also key to historic preservation, he said. "America's not that old, so we don't have a lot of old things, and the things we do have we tear down at an alarming rate," Swearingen said. "It's important to protect our older structures, city centers. Right now we're building stuff that's only supposed to last 20 years, and that's not going to leave much of an America. "In 200 more years, we're not going to have much to show for it."
Swearingen said his goals include working to get the district placed on the National Register of Historic Places and to secure long-term funding for the program. The program began in 1996 with a three-year commitment of $50,000 from the city of Oklahoma City and $70,000 in private sector funding. In looking for a way to fund the program after 1998, Swearingen said the board will consider creating a Tax Increment Financing District and a Business Improvement District.
Copyright 1997
Provided by ProQuest Information and Learning Company. All rights Reserved.
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